01
Seasonal lookbook and editorial
I worked on seasonal concepts and lookbook art direction. The work shown here includes a saved lookbook cover and editorial image.
DESIGN CASE / LETOILE
A seasonal visual direction for LETOILE lookbooks.
Seasonal lookbook work from my creative direction for a womenswear brand.
- Role
- Creative Director
- Period / status
- Sep 2023–Dec 2024 · Brand · Commerce design
- People
- Women in their twenties and thirties
- Scope
- Season concepts · Lookbooks · Web UI · Product pages · Social
01 / CONTEXT
The problem to solve.
I worked on seasonal lookbooks, the website, product pages and Instagram, adapting the season’s material to each format.
02 / DESIGN DECISIONS
The decisions behind the work.
03 / THE WORK
Look closer.
Select a screen to enlarge it. Captions identify the design or implementation stage.
04 / OUTCOME & REFLECTION
What I delivered.
Led branding and marketing strategy for the launch and worked on lookbooks, web UI, product pages and Instagram visuals. This case presents the saved lookbook cover and editorial.
셀릿(잇다) · SELIT ↗
I co-founded a video production operations platform. As CTO, I designed the policies and UX connecting intake, production, review and settlement, and built most of the frontend and backend with AI development tools.